Entertainment marketing and public relations bring their own challenges, from promoting events and performers to building audiences and earning media attention.
AZ Media Maven provides marketing and PR services for entertainment, events and arts-related organizations, as well as writes about them to share knowledge with industry colleagues and small business owners. Explore our articles for insights into entertainment promotion, publicity, audience engagement and the stories behind the work.
Since its launch in 2016 and emergence in the U.S. market in 2018, the TikTok video platform has exploded in popularity. Despite attracting threats of a ban and controversy from American politicians due to national security concerns, TikTok continues its unstoppable surge in users. The platform allows users to record short videos, which can then…