Small business marketing requires making smart choices about where to invest limited time, money and resources. As a small business itself, AZ Media Maven provides marketing and public relations services that help other businesses build visibility, reach customers and strengthen their brands. We also write about the challenges and opportunities of running and promoting a small business to share knowledge with industry colleagues and small business owners, including practical ideas, useful tools and lessons learned along the way.
Small business owners hit meaningful milestones all the time: a first year in business, a 1,000th customer, a new location, a product launch, a major certification, or a community award. However, many owners treat these moments like private victories instead of public trust-builders. A milestone can do more than make you feel proud; it can…
When business owners think about public relations, they often imagine themselves on national television, getting articles printed in national media outlets, creating huge brand campaigns, or taking part in high-profile interviews. Then they think, I can’t afford that. Yes, you can! Sometimes the best PR move you can make is right in your own backyard.…
As we move closer to 2025, social media is continuing to evolve at a rapid pace. The trends shaping this space are being driven by new technologies, user preferences, and the increasing demand for more authentic, personalized experiences. For small business owners, staying ahead of these changes is crucial for ensuring your social media strategy…
My clients, many savvy in their own right about marketing and digital platforms, often come to me asking about each new entry into social media. It’s a rapidly evolving digital landscape. Figuring out which channels best fit with your brand and how to leverage that for the best results isn’t a simple process. This month’s…
For small business owners operating in today’s competitive digital marketplace, online visibility is essential. Search engine optimization (SEO) is a crucial component for small businesses striving to stand out from competitors. As a small business owner, SEO brings many competitive benefits to your company by getting your products and services in front of the people…
Marketing is perhaps the most misunderstood and often most overlooked element of running a business. Why is this? Because—unless you run a marketing business—it is difficult to know and understand all the nuances that go into marketing a small business. Chances are, you opened a restaurant, health practice, auto repair shop, doggie day care, or…
Search engine optimization is a marketing term that you most likely have heard many times over the years. If you’re confused about how search engine optimization affects you as a small business owner, we’re here to explain what the buzz is all about. SEO originated after the launch of the internet and businesses began creating…
Too often, small business owners say they don’t have enough time or money to give back to their communities. At AZ Media Maven, we believe community involvement is an essential component of building and growing a thriving business. Community involvement connects businesses with their potential customers, builds brand awareness and encourages customer loyalty. It also…
Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons…
The decade brought massive changes to marketing via social media AZ Media Maven, a boutique social media marketing and public relations agency in the Phoenix area, celebrates 10 years in business this month. Imagine that when we started, Facebook had yet to acquire Instagram (that takeover occurred in April 2012), Clubhouse didn’t exist, and Twitter…