When it comes to promoting your business in an age where digital marketing is a necessity, there are a myriad of different approaches you can take. Many of these will require the help of marketing and graphic design professionals. While those strategies certainly have their place, it’s always a good idea to explore more options…
Reopening Arizona: Tips for business owners As many businesses prepare to reopen or resume business operations as COVID-19 restrictions ease, small business owners in Arizona and throughout the country are wondering how to go about re-engaging with customers. What should you share with customers and how should you reach out to capture their attention as…
Here in Phoenix, AZ, the Cactus League is in full bloom with Major League Baseball teams in town for spring training. Media Maven just happens to be managing a Facebook baseball page, too, albeit for a much smaller division: the Laveen Youth Ball Association. Using social media is relatively new for the all-volunteer, nonprofit organization,…
I could have written a blog on this topic, but since WordPress already has a phenomenal tip sheet, I am posting it instead. How to Get More Traffic AZ Media Maven is based in Laveen, AZ, a suburban village in the greater Phoenix area. Owner Rose Tring has 25 years of journalism experience as an…
Hundreds of marketing companies will tell you that your business cannot possibly succeed without having multiple social media accounts, from Facebook to Vimeo. Social media is the wave of the future, you are told, and companies without social media presence are doomed to failure. Perhaps those are slight exaggerations, but only just a bit unbelievable.…
AZ Media Maven has been fortunate in gaining several new clients who have requested timely blogs about their companies. In developing their content, I found that many of them already had WordPress pages set up under other administrators. After much gnashing of teeth, I figured out how to transfer a blog from their admin user…
This week has been an interesting learning experience for AZ Media Maven. I belong to a Facebook group of public relations professionals based in Phoenix, Ariz. One member posed the question of how much of your professional knowledge should you share with a colleague who wants to sit and “pick your brain.” As a former…
Kevin Costner’s character built the field, and yes, the players came. Our dream at AZ Media Maven is to create content and the readers will come. (Photo Courtesy of Universal Pictures) Yes, I am unabashedly lifting the title from Kevin Costner’s film Field of Dreams. What does this mean in the virtual world of social…
Are you following anyone and everyone on your Twitter account just to get them to follow you back and build your numbers? Yes, you know who you are. Well, stop. If you want respect for your business, product, service or content, practice discretion. Developing a reputable and varied following on Twitter requires evaluating whose accounts…
Hello everyone, This is AZ Media Maven’s initial blog post. Despite being an avid follower of Facebook, LinkedIn and Twitter for more many years, I never got around to starting a blog. I was busy with a new career post-print journalism, raising my family and generally catching up on thousands of little things that never…